Josh Usheroff

Role

Producer

Working with global brands like IBM, Air Canada, and Amazon, Josh's focus goes beyond producing visually stunning campaigns. His approach ensures that every project is aligned with the client's strategic goals. Each engagement starts with a deep dive into the client's objectives, audience, and messaging, laying the foundation for content that delivers results.

From concept to delivery, Josh ensures no detail is overlooked — managing timelines, budgets, and creative direction with precision. This intentional approach achieves a balance between artistry and strategy, producing work that not only captivates but also drives tangible outcomes.

In his role as a producer, Josh often serves as the primary liaison between clients and the production team, ensuring that communication is clear, objectives are understood, and expectations are exceeded. He handles everything from facilitating client communication and status updates, to developing production scope and creative approach, ultimately aligning production deliverables with established objectives. His customer-focused service ensures a seamless and positive experience for clients, reinforcing trust and building long-term partnerships.

Josh's expertise extends to building and leading highly skilled teams. With an extensive network of experienced professional crew and specialists across Canada, Josh assembles the creatives and technicians required for the unique success of each production. From cinematographers and sound technicians to makeup artists, art directors, special effects experts, and post-production editors, he ensures that the right talent is brought on board at every stage.

From overseeing sourcing the perfect location, to managing intricate schedules, permits, and technical setups, he ensures all aspects of production are meticulously planned. His emphasis on systems and processes eliminates surprises and allows for a seamless day on set, no matter how complex the logistics.

Role

Cinematographer

Josh's versatility as a cinematographer is one of his defining strengths, setting him apart in an industry where many are known for sticking to a signature style. Instead, Josh adapts his approach to align with the unique vision of each project, ensuring that the visuals enhance the story and meet the production's goals. Whether working on a high-concept commercial or an intimate brand narrative, he draws on his deep understanding of composition, lighting, and camera movement to create dynamic, immersive visuals.

Josh's eye for detail, technical understanding, and close to 20 years of experience behind the camera allow him to work quickly on set to achieve stunning visuals.

Whether leading a large crew or operating with a nimble team, he brings a calm focus and technical expertise to every set, elevating the production's visual quality without losing sight of its overall objectives.

Josh's adaptability allows him to transition between genres and styles, making him a trusted partner for brands and directors seeking a cinematographer who can execute a diverse range of creative visions.

Role

Video Strategist

Josh's work as a video strategist bridges the gap between creativity and measurable success, making him a rare blend of storyteller and marketer. He approaches campaigns with a dual perspective: ensuring a well-crafted video, while also focusing on how the content performs in the real world.

Josh's role as a video strategist elevates Black Box Productions' relationship with clients from a video production service provider to a collaborative trusted advisor. In these engagements, clients treat Black Box like an agency, responsible for the strategic and creative approach. While many clients come to Black Box with a clear vision and concept, others rely on Josh's video marketing expertise to guide the initiative and develop a strategic framework that ensures creative treatments align with client needs.

What sets Josh apart is his ability to integrate storytelling with marketing strategy. This marketer's mindset, combined with a filmmaker's skillset, makes him an invaluable partner for brands looking to create impactful campaigns that connect with their audiences.

To learn more about Josh's approach, read our Ultimate Guide to Video Marketing Strategy.