Neptune Duo — Smart Watch Crowdfunding Launch Video

To launch their latest smart watch, Montreal start-up Neptune turned to Black Box Productions to create a video that would showcase the features of their game-changing technology. While most smart watches are dumb screens used to connect to a smartphone, the Neptune Duo reverses this paradigm — bringing computing power to your wrist.

The Challenge

The challenge we faced making this video is that an operational device didn't exist yet. Working with a non-functional prototype, we filmed the product on a green-screen background and then used compositing and motion graphics to make the device come to life in post-production. The stills from set capture the behind-the-scenes reality of filming a prototype watch without a functional screen — requiring meticulous technical planning and post-production creativity to sell the product's promise.

The Result

The launch video served Neptune exceptionally well. Their crowdfunding campaign using our video raised over one million dollars, and the device garnered attention from both tech magazines and mainstream media — including Wired, The Globe and Mail, and CBC.

This project demonstrates how a thoughtfully produced video can be the single most powerful tool in a startup's launch arsenal — turning an unreleased product into a million-dollar campaign.