News & Insights

Project

Illuminating Imagination: How Epson and Cirque du Soleil Are Redefining Large Venue Projection

How do you put Cirque du Soleil's illusions on screen without ever giving away the trick?

Insight

A Playoff Campaign Built to Stand Out, Recognized at WINA 2026 Festival

An international jury just named our NDAX playoff campaign a winner. Here's what set it apart.

Project

How a Global TVC Turned Breakout Beasts into a Legendary Discovery

How do you turn a buildable toy into a legend kids beg to get their hands on?

BBP Named to 110 Independent Creative Agencies to Watch

Insight

Black Box Productions Named as one of the “110 Independent Creative Agencies to Watch”

One global initiative set out to spotlight the independent agencies worth watching. We made the list.

BBP Recognized as Top Firm Spring 2026 by 50Pros

Insight

Black Box Productions Recognized as a Top Firm — Spring 2026 by 50Pros

50Pros vets firms hard before naming a Top Firm. This spring, our name made the cut.

Project

Connecting Canada to the World: MSC Canada Video Production

This corporate video shows how MSC connects Canada to the world, from coast to coast. Here's how we captured it.

Insight

A Look Back at 2025: Strategy, Stories & What's Next

What did a year of video projects teach us about where strategy is heading? Our 2025, in review.

Insight

Branded Content and Traditional Ads: Finding the Right Balance

Branded content or traditional ads? The right call comes down to two things most brands overlook.

Project

Strata: Redefining Sound for Interactive Worlds

How do you launch a tool that reinvents sound design for interactive worlds? We made two films.

Insight

How to Make Your First Broadcast TV Commercial in Canada

Your first Canadian TV commercial involves more red tape than you'd expect. Here's how to clear it.

Insight

How to Run a Video Audit That Drives Real Results

Which of your videos are quietly underperforming? A proper video audit tells you what to fix first.

Insight

What's the Difference Between a DIT, DMT, and Data Wrangler?

DIT, DMT, data wrangler: three job titles guarding your footage, and knowing them builds a smarter crew.

Insight

Black Box Productions Named a Top 10 Video Agency by 50Pros

50Pros ranked the most trusted names in video production. We landed in the top ten.

Project

Baller League & xQc — Production Support Montreal

Putting xQc at the center of a launch film as bold as the Baller League itself.

Project

MEGA Hot Wheels Vulcan & Pokémon Charizard Commercial

Turning a Charizard build and a Hot Wheels Vulcan into product films collectors actually crave.

More Content, Better Value: How to Plan a Modular Video Campaign

Insight

How to Look Confident on Camera (Even If You're Nervous)

Camera confidence isn't talent, it's a few small habits. Here's what we coach leaders to do.

Project

Filming in Nature: One Day of Content Capture with Purpose

How much footage can one purposeful day in nature produce? Enough to fuel a year of stories.

Service

Turning Client Wins Into Brand Authority with Case Study Video Production

Your happiest customer is your most convincing salesperson. Case study video puts them to work.

Insight

Case Study Videos: Turning Customer Success into Your Most Effective Sales Tool

More than a testimonial: how a customer's story becomes your most persuasive sales tool.

Service

How to Build a Video Marketing Funnel That Actually Converts

Most video gets watched, then forgotten. A marketing funnel turns them into sales.

Insight

Video Metrics Every CMO Should Track

Views are a vanity metric. Here are the video numbers a CMO should actually be watching.

Project

Video Agency Power Play: NDAX Canadian Crypto NHL Campaign

Making crypto feel Canadian with deadpan beer-league humour, timed to the NHL Playoffs.

Project

CAMH Mental Health Education

How do you turn clinical mental-health expertise into something a YouTube audience wants to watch?

Insight

How Emotion Turns Viewers into Believers (and Customers)

We like to think we buy on logic. The truth about what really drives decisions is messier.

Project

Audible Canada — National Campaign Production Services

A bold concept, a tight clock, zero room for error: producing Audible's national campaign in Montreal.

Project

Commercial Campaign for Social Good — One Stop Talk

How do you reach kids who need someone to talk to? Inside the One Stop Talk campaign.

Project

Artistry Film / Battlefield Studios — Video Production Services

When Artistry Film needed Battlefield's campaign brought to life, they handed us the keys. Here's why.

Project

Behind the Build: MEGA Tesla Cybertruck

How do you make a buildable Cybertruck a must-have? We helped MEGA turn the build into demand.

Project

Mazda Stories — Content Marketing Series

How Mazda turns drivers into loyalists: a content series built on adventure, not ad spots.

Project

World's First TV Commercial Featuring an NHL Player and an AI Cow

An NHL player, an AI cow, and a western showdown. The world's first commercial of its kind.

Project

Milestones Restaurants — Date Night TV Commercial

Can a restaurant commercial feel like date night? See how cinematography pulled it off.

Industry

How We Help Toy Brands Transform Fun Into Demand

Kids, collectors, and retail buyers all want different things. Here's how toy video wins all three.

Industry

Collaborating with Restaurant Brands to Tell Stories That Drive Engagement

Beautiful food shots aren't enough anymore. Here's what makes restaurant video marketing actually connect.

Industry

Video Strategy for Technology Brands

Your product is brilliant and hard to explain. Tech video makes it click in seconds.

Industry

How We Help Automotive Brands Drive Demand Through Video

Drivers choose with their hearts first. Here's how automotive brands use video to build loyalty.

Insight

The Hybrid Video Production Approach: When In-House Meets Professional

In-house team or hire a production company? The smartest brands stopped choosing one.

Insight

Why Video Marketing Matters in 2025: Key Trends and Tips for Brands

Where should your 2025 marketing budget go? The data keeps pointing in one direction.

Insight

Best Videographers in Montreal — We're Proud to Be on the List

Montreal's best videographers just got a new list. We're proud to be on it.

Insight

The Right Video Starts with the Right Questions

The best video projects don't start with a camera. They start with the right questions.

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How to Compare Video Production Companies in Montreal

In Montreal, the production company you pick can make or break your video. How to choose well.

Insight

Video Agency vs Video Production Company: How the Right Partner Drives Real Results

Video agency or production company? They sound alike, but the difference shapes your results.

Project

Fionn MacCool's — Tradition with a Twist

How do you honour a pub's loyal regulars while winning new ones? A little tradition, a little mischief.

Project

Green Screen Studio Shoot — Visual Effects Production

Place a brand anywhere in the world without leaving the studio. The magic behind green screen.

Service

How to Maximize Video Content at Conferences and Events

Most event video gets watched once, then buried. Here's how to make yours work all year.

Project

NHL Preseason TV Commercial — La Belle et La Boeuf with Arber Xhekaj

Putting a Montreal Canadiens enforcer in a burger ad, just in time for NHL preseason.

Insight

Mastering Video Ads: The Power of Testing Hooks, CTAs, and YouTube's ABCDs

Your video ad lives or dies on two things, and most brands test neither. Here's how to fix that.

Project

mthree — 35 Million Impressions Campaign

One multi-city campaign, 34.6 million impressions. Here's the Montreal piece we delivered.

Project

Unboxing the Tobii Dynavox TD Pilot

An unboxing video where the product gives people their voice back. Meet the Tobii Dynavox TD Pilot.

Insight

Attract Top Talent with Recruitment Video Marketing

The best candidates always have options. A recruitment video can be the reason they pick you.

Insight

Canadian Production Services Guide

Filming across Canada from abroad? Here's how to do it coast to coast without the headaches.

Service

Director of Photography vs. Cinematographer vs. Videographer

Cinematographer, videographer, director of photography: not the same job, and it matters when hiring.

Service

Attract Visitors To Your Trade Show Booth With a Visually Engaging Video

How do you stop a busy trade-show crowd without a single spoken word? The right booth video.

Project

Honoring a Cinema Icon: A Tribute to Denis Villeneuve at the Canadian Screen Awards

Honouring Denis Villeneuve at the Canadian Screen Awards, through the voices who know his work best.

Project

PGA Tour 2024 — Presidents Cup Campaign

Bringing the Presidents Cup to Montreal: the interviews that built buzz for golf's biggest team event.

Insight

Elevate Your Case Study Videos with Thought Leadership

In B2B, the sale goes to whoever explains their value best. Case study video does the explaining.

Project

Shoeless Joe's — Celebrating 40 Years of Sports

Forty years of sports nostalgia in thirty seconds. How we marked Shoeless Joe's anniversary.

Project

Pita Pit — 'Created 4 You' LTO Commercial

A last-minute creative pivot, an LTO deadline looming. How Pita Pit's commercial still landed.

Insight

Ultimate Guide to Video Marketing Strategy: From Goals to Growth

From a vague goal to real growth: the video marketing strategy steps most brands skip.

Project

Quesada — From Constraints to Breakthrough Creativity

Tight budget, big idea: how a nature-documentary parody became Quesada's most talked-about spot.

Insight

One-off Campaigns Are Not Enough — Focus on a Holistic Video Marketing Strategy

One-off videos quietly waste budget. The fix is a system where every asset builds on the last.

Project

Milestones WINA Award — Award-Winning TV Commercial

The award-winning Date Night spot that drove a 25% lift. Go behind the Milestones commercial.

Project

Colorectal Cancer Canada Awareness Video

Cancer doesn't wait, so why should you? The awareness campaign built to make people act.

Project

Martha Wainwright — "Love Will Be Reborn" Music Video

Where medieval fantasy meets rebirth: behind Martha Wainwright's 'Love Will Be Reborn' video.

Insight

How the COVID-19 Pandemic Changed Our Creative Approach to Video Production

A year into the pandemic, our whole approach to making video had quietly changed. Here's how.

Insight

Black Box Productions Named Two-Time Clutch Industry Leader

Two years running, Clutch named us a top video production company and industry leader.

Insight

Video Production Health & Safety Best Practices for COVID-19

How do you keep a film set safe in a pandemic? The protocols that let us keep rolling.

Project

Air Canada & Cirque du Soleil — Producing a World of Wonder

75 crew, an Arri Alexa, and a partnership made for wonder. Inside Air Canada and Cirque du Soleil.

Project

Broken Social Scene Release AI-Generated Music Video

Josh Usheroff turned Google's DeepDream into a psychedelic music video for Broken Social Scene.

Project

Flying High With Air Miles Detour

Five small towns, one Meghan Trainor concert on the line. Inside the Air Miles Detour contest.

Project

L'Équipeur Says Happy Father's Day — Branded Content

A Father's Day reminder with a Québécois wink: branded content for L'Équipeur, a.k.a. Mark's.

Project

What It Takes to Be an Olympian

What separates an Olympian from everyone else? A motivational campaign starring Alexandre Despatie.

Project

Deep in Virtual Reality with Minority Media

Launching a virtual-reality game meant building whole worlds on green screen. Inside Time Machine VR.

Project

Neptune Duo — Crowdfunding Launch Video

The crowdfunding video that helped a Montreal smartwatch start-up raise over a million dollars.

Project

Yokohama: Performance Matters — National TV Campaign

A national tire campaign that ran during NHL hockey and won a 2021 WINA. Here's the story.

Project

Budweiser — Hockey Home of Goals Campaign

Producing the grand finale of Budweiser's Home of Goals campaign, where hockey meets beer.

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Azealia Banks — Ice Princess Behind the Scenes

As 'Ice Princess' passes a million views, our cinematographer revisits working with Azealia Banks.

Project

The Nigerian — World Premiere at RVCQ

From script to a world premiere at RVCQ: the story behind our short film The Nigerian.

Project

Dive Wins Award at Paris Courts Devant

Our short film Dive just earned a best-actor prize in Paris. Meet the performance that won it.

Project

Fall Series: Ode to Pile

We piled up a mountain of leaves, then let 25 kids loose. What happened next was glorious chaos.

Project

Social Video Shoot for Justin Trudeau

Filming Justin Trudeau in French on the Liberal platform, and what it meant for Quebec.

Project

Canadian Tire Branded Video — Featured on Marketingmag.ca

A back-to-school spot for Canadian Tire, good enough that Marketing Magazine came calling.

Project

Two New Short Film Projects: The Nigerian and Red Wolf Howl

Two original short films, one trip to Death Valley. Inside The Nigerian and Red Wolf Howl.

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Sam Roberts — Private Performance at CES

Capturing a private Sam Roberts performance for tech journalists on the floor at CES Las Vegas.

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Samsung at CES — 4K Ultra HD Video Production

Filming in 4K Ultra HD for Samsung at the world's biggest tech show. Inside our CES coverage.

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Dive Screening at Festival du Nouveau Cinéma

Our short film Dive made its world premiere at Montreal's Festival du Nouveau Cinéma.

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Behind the Scenes Filming in Austria — Sport Chek

We followed Canada's alpine skiers to the Austrian Alps for Sport Chek. Behind the scenes.

Project

Skywriter in Flight on Air Canada

Back in 2010, our film Skywriter premiered at 30,000 feet on Air Canada. A look back.

Project

Slow Dance — Short Film for BravoFACT

A BravoFACT-funded short directed by Joe Cobden. Watch Slow Dance and how it came together.

Service

Production Services

Coast-to-coast Canadian crews, remote video village, no work permits needed.

Service

Case Study Videos

Customer success stories as powerful sales tools.

Service

Commercial Production

Broadcast-ready TV commercials and multi-platform campaigns.

Service

Conference & Event Videos

Highlights, evergreen content, and pre-recorded video for events.

Service

Corporate Videos

Polished company profiles, training, and executive messaging.

Service

Interview & B-Roll Videos

Documentary-style interviews and cinematic B-roll for branded content.

Service

Recruitment Videos

Attract top talent by showcasing your company culture.

Service

Trade Show Booth Videos

Sound-off, visual-first videos that stop traffic at your booth.

Service

Video Marketing Strategy

Strategic planning that makes every video earn its budget.

News & Insights

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